1. CORPORATE VALUES AND PERSONNEL SELECTION
Corporate values in selection processes
Values and corporate culture
Examples of corporate values
Developing a sense of belonging
Exploration of corporate values
Scale of professional values
Job description and job specifications
Recruitment gamification
Case studies of gamification in personnel selection and evaluation
Interactive videos in the assessment of values
2. INNOVATIVE METHODS FOR EXPLORING VALUES: INTERACTIVE VIDEOS
Gamification, interactive videos and game mechanics
Characteristics of an interactive video
Active involvement
Viral potential
Data collection
Memorability
Dominance
Unpredictability and curiosity
Sense of progression
Urgency
Badge
Possibility of choice
Game over
Creating interactive videos
Defining objectives
Script writing
Choosing the platform
Creation of interactive video
Testing and optimization
Launch and promotion
Results analysis
Options and choices
Professional values and interactive video
Practical examples of interactive video in the exploration of values
Gamification, edugames and serious game as tools for selection and evaluation of human resources